For this digital ad campaign we were asked to leverage the popular plus symbol to create an attention-grabbing promotion. Our client suggested exploration of a "peel effect" to sync up with print ads in the marketplace.
I created a flash animation with a series of plus graphics peeling from the surface, revealing the offer. Our client was very pleased with the result and it was extended to three product offerings. The ads ran on numerous websites as part of a significant ad buy.
This campaign was submitted to the Summit International Awards and was awarded a Platinum award in the Financial category.
Skills utilized: Design, Storyboard, Flash Animation, Production