OptimizerPlus Objects Campaign

Our client received positive focus group feedback on the plus symbol, however there were challenges with its connection to health care and religious symbolism. We were tasked with creating a campaign for the plus symbol that separated itself from consumer's preconceptions.

My approach was to create the plus shape from objects that would appeal to consumer's interests. This led to a rail card campaign in Chicago and Philadelphia with multiple executions, including: baseball bats, golf clubs, gardening tools and skis.

This campaign was submitted to the Summit International Awards and was awarded a Silver Award in two categories: Financial and Outdoor Advertising.

Skills utilized: Concept, Design, Art Direction

Previous Next