GE Power Conversion was looking for some fresh advertisements for their suite of products. This was a great opportunity to breathe life into an often overlooked industrial product.
For the first ad I introduced a dramatic hero image of a steel worker. I also composed the headline which honors the difficult physical labor these GE motors support.
The second ad introduces a campaign inspired by the business benefits of GE Power Conversion motors. Each ad highlights a unique benefit through the visual treatment and headline.
Skills utilized: Concept, Design, Production