This was a highly targeted campaign promoting Cbeyond services on elevator screens in major metro areas.
For the first concept I worked closely with our copywriter to develop a persona for the elevator. Our intent was to engage the passenger in a literal "elevator pitch."
The second ad is an extension of the first, focusing more specifically on business metrics.
The third ad offered a distinctly different style, offering variety to passengers throughout the work day.
This campaign was submitted to the Hermes Creative Awards and received a Platinum award in the Digital Place-Based Media category.
Skills utilized: Design, Storyboard, Flash Animation, Production