Cbeyond Captivate Ads

This was a highly targeted campaign promoting Cbeyond services on elevator screens in major metro areas.

For the first concept I worked closely with our copywriter to develop a persona for the elevator. Our intent was to engage the passenger in a literal "elevator pitch."

The second ad is an extension of the first, focusing more specifically on business metrics.

The third ad offered a distinctly different style, offering variety to passengers throughout the work day.

This campaign was submitted to the Hermes Creative Awards and received a Platinum award in the Digital Place-Based Media category.

Skills utilized: Design, Storyboard, Flash Animation, Production

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