Our client requested a summer catalog to promote their bundled entertainment and phone services. This would be an original piece with new layout, photography and utilization of AT&T's branding elements.
After our initial kickoff and subsequent brainstorming sessions I went to work: sketching, then comping each layout for the catalog.
Once we received approval from the client on our comps, we were ready for the production phase. Over the course of three days our photography director and I scouted numerous locations in Marin County. We also conducted a three day casting call.
I served as assistant photo art director on location for our one-day shoot. I also assisted in making photo selects and final spread layout.
Skills utilized: Concept, Art Direction, Photo Art Direction, Design